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Author Name:Sway by Christina Del Villar

Christina Del Villar

Book Title:

Sway – Implement the G.R.I.T. marketing Method to Gain Influence and Drive Corporate Strategy

Website URL:

Link to book page on Amazon:


Social Media Links:

What is your book about?

Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework (G.R.I.T. Marketing Method) that enables greater proficiency and leads to growing levels of influence.

What inspired you to write your book?

Marketing and marketers are misunderstood and undervalued. I wanted to give marketing professionals a solution to have more internally influence, drive corporate strategy, and show their value and impact

If you have a business related to your book, tell us about it:

In addition to the book, I will be offering a course that shows people how to implement the G.R.I.T. Marketing Method and build their own Map of Influence. In addition I offer corporate workshops, and also consulting to audit corporations go-to-market strategy.

What is a typical day like for you?

Right now I am in book launch mode, so a lot of guest podcasting, writing contributed articles, and I’m developing a new podcast, so scheduling interviewing guest and getting the go-to-market ready for that.

What do you most enjoy about what you do?

I enjoy helping companies achieve exponential revenue growth, and if the marketing team can be recognized for its contributions in that, all the better.

What are some favorite books you’d recommend to our readers?

CMO to CRO, anything by Guy Kawasaki and Seth Godin.

What advice do you have to offer our readers?

Empower yourself. Don’t wait for someone to empower you.

What would people be surprised to learn about you?

I am a glass artist and blow glass (or did pre-Covid).

What’s next for you?

A new podcast and working on book #2 and a historical fiction series as well.

Would you like to be featured? Contribute an interview here, or check out our contributions page here.

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