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Author Name: Seth B. GreenwaldAn Engineer's Guide for Public Speaking Excellence by Seth B. Greenwald

Book Title:

An Engineer’s Formula for Public Speaking Excellence

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What is your book about?

Many people have no problem walking onto a stage to share their ideas with an audience of their peers. A smaller subset can speak with ease, confidence and a compelling presence. And finally there are still fewer speakers who utilize a powerful formula consisting of five distinct elements guaranteed to move a speaker towards public speaking excellence. Are you wondering why the world’s greatest speakers have yet to discover this formula? Simple. Because it’s yet to be invented by an analytical engineer who loves to share his fresh approach to speaking in public with his tribe of writers and authors. Spoiler alert: That engineer is ME and the time is NOW.

What inspired you to write your book?

I want to teach writers how to go from page to stage with ease and confidence.

If you have a business related to your book, tell us about it:

I am the founder of the Creative Warrior Speakers Group. My mission is to help my fellow writers use their superpower (writing) to get on stage quickly. The secret is to realize that 80% of public speaking is not about public speaking. It’s about the prep work that a speaker does before going on stage. And the majority of that prep work is writing-based. Specifically, it consists of developing a concise, crystal clear and compelling message that captures the essence of the speaker’s presentation.

What is a typical day like for you?

The days leading up to today was filled with anxiety to finish my book called “The Engineer’s Formula for Public Speaking Excellence”. Now that it’s published I’m developing an online video course which will serve as a deeper dive into my exclusive formula’s five elements. My course will help writers develop confidence in their innate public speaking abilities.

What do you most enjoy about what you do?

As a professional speaker, I love to see smiles taking shape on the faces of my audience members as they realize that they already have the power (writing) to make their dreams of speaking on a stage with ease and confidence a near-term reality.

What are some favorite books you’d recommend to our readers?

I’m a short story type of guy. Currently I’m reading “The Best American Short Stories of 2019” edited by Anthony Doerr. He also happens to be author of one of my all-time favorite books, “All the Light We Cannot See”. The other book I’m reading is “Calypso” by David Sedaris. I’ve just finished a great non-fiction book on how to write a powerful narrative by Chuck Wendig called “Damn Fine Story.”

What advice do you have to offer our readers?

If you want to write a book be nice to your muse. I gave myself a hard deadline of nine months to write, edit and self-publish my latest full length non-fiction book called “Answering the Call of Your Creative Warrior”. I had an hour long commute in and out of NYC most days of the week. I’m an engineer so I did the math to come up with how many words I needed to write per trip. When I broke it down that way it wasn’t as daunting a task as I originally imagined. The key was to create the habit of writing every day during the same time each day. For this to happen, I needed to write between 7:00 and 7:30 in the morning. My muse was not an early riser. So I needed to negotiate mutually acceptable terms with him. He delivered the inspiration for my popular book. But pay back is rough: he still wakes me up at 3:30 a.m. with his many “brilliant ideas”.

What would people be surprised to learn about you?

Well, besides living with a full-time writing muse, you’d be surprised to learn that I was a public speaker before I started writing professionally. The confidence I experienced as a public speaker seeped into other areas of my life. I’ve published three books and currently developing an online video course to help writers reach their potential as public speakers.

What’s next for you?Seth Greenwald

It’s a very challenging time to be a professional speaker. The COVID-19 pandemic has wreaked havoc within the industry. Personally, all live conferences where I was booked as a workshop presenter have cancelled their events. To survive we must be flexible and adjust to our current situation. Using this empowering attitude I’ve decided to develop a seven-part video course for writers who want to quickly improve their public speaking and presentation skills. I plan to roll the course out this summer. For more information on this valuable learning tool which I’ve designed exclusively for my fellow writers, visit

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