Nonfiction Book Award Status: GOLD
Studying in college or business school and wondering what it takes to land your dream job? Early in your career and wondering how to set yourself up for success? Feeling off-track after just a couple of years of working and wondering how to find an opportunity that fits you better?
If you find yourself nodding to any of these questions, then this is the book for you. Brand New Start teaches you that a lot of success at the start of your career hinges on how well you understand, articulate, and present the most important brand you can work on.
Combining the wisdom and experience of a CEO gained over two and a half decades in the corporate world with the accessible and engaging storytelling of a bestselling novelist, Brand New Start is a unique book. It will make you reflect, smile, rethink some things you’ve taken for granted, and ultimately equip you with practical advice on how to build a more authentic, more compelling, and more differentiated personal brand as a cornerstone of your career success.
An alumnus of IIM Ahmedabad with 25 years of experience in blue-chip multinationals, Mainak Dhar is the CEO of a multinational firm for India and South Asia. His passions outside of work are family, writing, and fitness. Mainak is a bestselling author with over 15 books to his credit and holds a black belt in karate. Among all the hats that he wears, he considers his most important role to be the best possible husband and father he can be.