Nonfiction Book Award Status: Silver
Author Name: Chris Moriarity
Synopsis
Behavioral Economics is the intersection of psychology and consumer behavior. Like, why will people drive a BMW and never consider a Mercedes? Why Nike, but not ADIDAS? Why will people drive 50 miles or more for C- healthcare services, when they have access to A+ doctors right down the road? Fortune 500 companies have been using specific strategies for decades to influence consumer spending patterns. This series of micro-courses explores the same tactics big business relies on and outlines simple, and 
specific strategies each member of the medical or dental team can use today to attract and engage patients.
Author Bio:
Mr. Moriarity spent years working with attorneys and physicians before going into dental consulting and marketing in 2008 (just in time for all the fun). As a national speaker, and the Vice President of Client Relations for the Productive Dentist Academy, he’s been able to share tactics and ideas from coast to coast, helping hundreds of businesses grow and better serve the communities they love. New ideas are hard to come by in any profession, but this is truer for health care than most. Doctors are screaming all over the country for new ideas, strategies and insights, and Mr. Moriarity delivers.
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