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Code of ConductCongratulations on your silver book award!


THIS COLLECTION OF EXPERIENCES invites readers behind the curtain alongside author Scott Freidheim’s life as he collides with a seemingly impossible number of historical events and figures. From sprinting for his life from the World Financial Center on 9/11, to meetings with Michael Jackson and exploring his Neverland Ranch, navigating business in the Gulf during Arab Spring, pondering with heavyweight champ George Foreman in his locker room, dining with royals at Buckingham Palace, to discussing taking Facebook public with Mark Zuckerberg, and so many more. Through 32 digestible and riveting chapters, Freidheim weaves together the importance of defining your own personal rudder in life in an agenda driven world of content filtration and social media.

With a professional yet conversational tone, Code of Conduct captivates readers with astute observations, presenting a treasure trove of wisdom in each chapter. Whether you’re a seasoned executive, an aspiring leader, or a young person looking for direction, this book serves as a trusted companion.

The endorsements for Code of Conduct reflect its universal appeal and value:

Jack Nicklaus, the greatest champion in golf history; Individual Male Athlete of the Century by Sports Illustrated; one of the 10 Greatest Athletes of the Century by ESPN

Jerry Greenwald, former Chairman & CEO United Airlines

Monica Seles, 9x Major Singles Tennis Champion

Bill Perez, Former CEO Nike, Wm. Wrigley Jr. Co & S.C. Johnson & Son

Wolfgang Schüssel, Federal Chancellor of Austria 2000 – 2007

Kay Koplowitz, Founder, Chairman & CEO USA Networks

Dr. Beverly Daniel Tatum, 9th President of Spelman College and author of widely acclaimed book Why Are All the Black Kids Sitting Together in the Cafeteria?

Henry Bienen, 15th President of Northwestern University

Sami Inkinen, CEO & Co-founder Virta Health, Co-Founder, Elite endurance athlete with Ocean Row world-record

Capt. Jeff Frient, U.S. Air Force F-16 Fighter Pilot (Gulf War)

Alex Ferreira, Olympic Medalist & X Games Champion

Sara Fagen, White House Political Director

Dave Bacon, Senior Quantum Physicist, Google

Trevor Bezdek, Co-Founder & Chairman GoodRx

Kirthiga Reddy, Founder Facebook India, Partner Softbank, WeWork Board of Directors

Nick Grayston, CEO The Warehouse Group

The author has committed 100% of royalties from the sale of this book to charitable organizations.

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Author Bio

Scott J Freidheim is the Managing Partner at Freidheim Capital. Scott has experience as CEO for a NYSE traded company and for private equity. He has served on the most senior leadership teams across multiple industries including financial services, mass merchandising, brand management, private equity, engineering and staffing; he has served on the global executive committees of Investcorp (CEO, Europe), Sears Holdings (COO) & (President Kenmore, Craftsman & Diehard), CDI Corporation (CEO) and Lehman Brothers (CAO). Scott was named by CEOWorld as part of Northwestern’s #1 ranking in their ranking of universities that produced the greatest CEOs: “Top Universities In The US: Which Produced Greatest CEOs Ever.” Scott has served on for profit boards including: ettain group (Charlotte, NC, USA), N+W Global Vending (Milan, Italy), Icopal (Herlev, Denmark), GL Education (London, England), Lands’ End (Dodgeville, WI, USA) and not-for-profit boards including: United States Olympic and Paralympic Committee Foundation (Colorado Springs, CO, USA), Institute of International Education (NYC, NY, USA), which administers the Fulbright Scholarship program, and Spelman College (Atlanta, GA, USA). Freidheim is a member of The Economic Club of New York and The Council on Foreign Relations. Scott was named a Young Global Leader by the World Economic Forum (with classmates: Mark Zuckerberg, Marc Benioff, Larry Page, Sergey Brin, Ken Griffin, Jack Ma, Emmanuel Macron) and has participated in many panels at the World Economic Forum in Davos, Switzerland, including as rapporteur for the opening plenary session, as well as at the inaugural New Champions Meeting in Dalian, China and was a member of the WEF’s Global Agenda Council. Scott lives in Aspen, Colorado with his wife and three children.

Learn more about the Nonfiction Book Awards here.

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