Nonfiction Book Award Status: Gold
Synopsis
Artificial intelligence is already at work changing you.
Digital technology has taken marketing to levels of sophistication virtually unimagined by previous generations. Savvy marketers with the right tools and data can pinpoint individual consumers, then deliver personalized messaging directly to them with maximum persuasive impact. The technology driving this change is becoming more powerful by the day.
In The Invisible Brand, thought leader and advertising-industry insider William Ammerman takes you on a deep dive into the rise of artificial intelligence (AI) and what it means to you – whether you are a marketing professional or a consumer concerned about the power of big data. He reveals how AI is on the verge of completely reshaping the marketing industry – and he exposes how brands are harnessing this game-changing technology to change what you do and how you think.
Author Bio:
William Ammerman is Executive Vice President of Digital Media at Engaged Media where he manages digital publishing for a dozen consumer brands. Previously, as Global Head of Advertising for Frankly Inc., he managed digital advertising for hundreds of television stations, including their websites, mobile apps, and connected television (OTT) platforms. Prior to that, Ammerman was Tribune Media’s Vice President of Programmatic and Data-Driven Revenue, and held senior advertising positions with Hearst Television and Capitol Broadcasting. He has a master’s from the UNC School of Media and Journalism and has completed postgraduate work in artificial intelligence at MIT.
