Title: The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leader and Impact Investors
Author Name: Carol Sanford
The idea of wanting to build a really great business while making the world a better place has exploded over the past decade. These “social entrepreneurs” apply the tools of traditional entrepreneurialism to specific issues they feel driven to address, via products and services that will “do good.”
This is important work. However, Carol Sanford – one of the most trusted names in business development – argues that doing good simply isn’t good enough. To truly succeed with the great challenges our society and planet face, we need a new breed of entrepreneur who will think bigger than specific issue-based products and services, and seek to overhaul the very systems that created the problems in the first place. In her new book, The Responsible Entrepreneur: Four Game-Changing Archetypes for Founders, Leader and Impact Investors (Jossey-Bass; hardcover; July 28, 2014), Sanford draws on four decades of work with companies like Google, Seventh Generation, DuPont and Intel to present a new model of entrepreneurship – one which will teach those who want to run a great business and make a difference as well to rethink their approach and change the game entirely.
Responsible Entrepreneurs, individuals who want to use business itself as an instrument for significant change, seek the bold, sweeping moves that can benefit society nations, ecosystems, and the planet as a whole. They think systematically about their value-adding processes, make their work increasingly beneficial to society beyond philanthropy, and do this as a direct result of their business activities.
For entrepreneurs who want to change the world, or impact investors looking to align their capital with their values, The Responsible Entrepreneur provides a framework for building a business that will create the greatest benefit for all stakeholders.
Carol Sanford has been leading major consulting change efforts in both Fortune 500 and new-economy businesses for more than 35 years. Her client list includes Colgate, DuPont, Intel, Agilent and leaders of corporate responsibility such as Seventh Generation.
Carol has published work in 10 different languages, including a series of articles in Executive Excellence, Stephen Covey’s newsletter, and At Work. She holds undergraduate degrees at UC Berkeley in economics and public law and a graduate degree from California State University, San Jose in Urban Planning.
She currently lives in Seattle.