Share this post:

VALUEPRENEURSCongratulations on your gold book award!


Valuepreneurs unveils revolutionary strategies for transforming product ideas into successful ventures. Authored by Steve Waddell, with a foreword by Chris Heivly (CoFounder, MapQuest), it aims to debunk the daunting statistic from Forbes that 9 out of 10 startups fail. It introduces the Value-Driven Product Development (VDPD) process, a five-stage, 15-step blueprint designed to navigate the entrepreneurial journey from concept to market triumph.

The book synergizes the VDPD with the Business Model Canvas, equipping readers to not only craft dream products but also forge resilient business models. Emphasizing the critical role of customer engagement, it ensures products align with market demands.

Beyond product creation, Valuepreneurs explores vital business foundations—intellectual property protection, establishing an LLC, and diversifying funding strategies from bootstrapping to venture capital. Drawing on the author’s extensive experience, Valuepreneurs acts as a mentor in print.

Buy the Book

Author Bio

Steve Waddell is a distinguished entrepreneur, author, and innovative thinker with a proven track record of turning visionary ideas into thriving enterprises. His journey includes an award-winning tenure at the Newport News Shipbuilding Apprentice School and refining his expertise in strategic development and project management with an MBA from Florida Tech. Steve made significant strides in safety and efficiency by developing a groundbreaking risk management process for nuclear-powered aircraft carriers. At Reed Integration, his leadership was instrumental in achieving sustained growth, landing the company on the Inc. 5000 list three years running. His publication, Valuepreneurs, offers a 15-step framework for product development, drawing from his rich entrepreneurial experience. Currently, as president of Nasoni, Steve’s innovative spirit thrives through securing SBIR grants with the NIH, developing smart sensor fountain faucets that promise to revolutionize daily water usage and enhance public health. Residing in Suffolk, Virginia, his passions extend to tropical gardening and supporting German Shepherd rescues. Through RosenThor Publishing, Steve engages in philanthropy, furthering his dedication to community and societal improvement. His multifaceted achievements and personal endeavors present a unique blend of business savvy, innovation, and social responsibility, embodying the essence of a leader dedicated to making a meaningful difference in both the marketplace and the community.

Learn more about the Nonfiction Book Awards here.

Share this post: