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Nonfiction Book Award Status: GOLD


How well are you keeping up with the hottest topics in our world today?

  • Should we legalize marijuana?
  • Are the Kardashians good or bad for feminism?
  • Is happiness a choice?
  • Is Federer the best tennis player of all time?
  • Should we raise taxes on the rich?
  • Are vaccines safe for kids?
  • Is there life after death?

What the Hell are They Thinking features 100 hotly debated topics that govern your life and covers politics and government, economics, popular culture, sports, health, religion, and more!

Constructed using a unique psychological writing methodology designed to open minds by reducing media biases, echo chambers, and filter bubbles, What the Hell are They Thinking offers a uniquely approachable and user-friendly way for busy, yet open-minded individuals to get a more complete understanding of what’s being discussed in our world today.

Our editorial methodology (written with the goal of circumventing total rejection of opposing points of view) was proven effective through academic research conducted in 2019 and 2021 by the Interdisciplinary Center Herzliya.

What the Hell are They Thinking is the first book from multi-award-winning website The Perspective and is a collection of site’s most popular, most engaged with “Big Debates” updated especially for this book — with 30 new ones added exclusively for the book’s release.

The Perspective has won several accolades, including:

  • Editors and Publishers Eppy Award for Best Innovation Project
  • Highly Commended Finalist of The Drum Award for Best Editorial Innovation
  • WebAward: News category

Stop relying on other people or media outlets for your information, and instead educate yourself on both sides of every argument with What the Hell are They Thinking.


Buy the book.

Author Bio

Daniel Ravner is the founder of multi-award-winning The Perspective ( and its chief editor as well as an award-winning veteran of content, media and marketing worlds. His presentations on digital culture, polarization, and marketing were held globally for organizations ranging from Columbia University to Google.

Daniel won the prestigious fellowship for the Entertainment Master Class and was featured in the Globes ‘40 under 40’ list..


Learn more about the Nonfiction Book Awards.

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