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Why you need PR and how you can get it—even on a budget
Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already over-saturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists.
In You Need PR, she presents the key principles and practices behind good PR, showing you how to:
- Establish your brand, including how to humanize interactions to build a loyal following
- Build your press materials to develop the best possible story
- Formulate a strategy to launch your PR initiatives
- Deliver on the media interview and follow up appropriately
A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.
Jenna Guarneri is one of America’s leading voices on public relations for startup companies and an award-winning publicist. She is author of You Need PR, an Inc. Original Imprint and #1 Best Seller, and is CEO Founder of JMG Public Relations. Jenna was named a Forbes Next 1000, is a Forbes Business Council member and has appeared on Good Morning America. Jenna is highly sought after for counseling innovators changing the world with their B2B and B2C venture backed startup companies. She has a unique ability to teach others on how to establish their brand, build their narrative and launch PR strategies that will deliver key results. Jenna is an authority with a proven track record on reputation management, media relations, and brand communication.