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Nonfiction Book Award Status: GOLD


With Manners Will Take You Where Brains and Money Won’t, Donald James goes beyond handshakes and thank-you notes to explain how the true definition of manners is the authentic and genuine way we show up in the world. With inspiring and thought-provoking stories from his 35 years in public affairs and education at NASA, and guided by the lessons his mother taught him, Donald explains how having good manners is a key ingredient to finding purpose, fulfillment, and meaning in business and life.

With an engaging foreword by Congressman Eric Swalwell, Manners Will Take You Where Brains and Money Won’t represents a call to dignity and etiquette at a time in our history when those qualities matter more than ever. The book is an essential guide for recent graduates, young professionals, mentors, human resource managers, and anyone who wants to build fulfilling and meaningful relationships at work and elsewhere.

Buy the book.

Author Bios

Donald James began his 35-year career at NASA’s Goddard Space Flight Center. He transferred to NASA’s Ames Research Center in 1984 serving in a variety of roles in Public Affairs, Government Relations, and Education. During his career, James co-led the 1997 Ames’ open house, attracting a record-breaking quarter-million visitors; served as Education Director from 1999 to 2006; developed the first project plan for the Orion spacecraft in 2006; and led NASA’s bid to host the International Space University’s 2009 Summer Program.

James entered the Senior Executive Service in 2014. In July 2014, NASA Administrator Charles Bolden selected James as Associate Administrator for Education. James retired March 2017.

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