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What's behind your brandAuthor Name: Jen O’Ryan, PhD

Book Title: What’s Behind Your Brand?: A Style Guide for Humanizing Your Content

Synopsis

This book is intended for anyone who designs, writes, publishes, or selects content for humans.

What’s Behind Your Brand? provides a unique perspective on how word choice and images can bring people in – or shut them out – of your brand’s message. Through humor, heartfelt anecdotes, and a deep understanding of human behavior, Jen breaks down the “why” behind the “how” and provides examples for practical application. The result is a guide on peeling back your brand and moving content from optimized to humanized.

Links to Purchase Book:

https://www.pagingdrjen.com/

Author Bio:

Dr. Jen O’Ryan is a consultant and strategist specializing in Inclusion, Diversity, and Representation. She combines a PhD in Human Behavior with 25 years of experience leading organizational change. Jen’s background in the tech industry includes designing new experiences for customers, launching global initiatives, and building teams.

Connect with Jen O’Ryan:

https://www.pagingdrjen.com/
https://www.linkedin.com/in/jenoryan/

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