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What's behind your brandAuthor Name: Jen O’Ryan, PhD

Book Title: What’s Behind Your Brand?: A Style Guide for Humanizing Your Content


This book is intended for anyone who designs, writes, publishes, or selects content for humans.

What’s Behind Your Brand? provides a unique perspective on how word choice and images can bring people in – or shut them out – of your brand’s message. Through humor, heartfelt anecdotes, and a deep understanding of human behavior, Jen breaks down the “why” behind the “how” and provides examples for practical application. The result is a guide on peeling back your brand and moving content from optimized to humanized.

Links to Purchase Book:

Author Bio:

Dr. Jen O’Ryan is a consultant and strategist specializing in Inclusion, Diversity, and Representation. She combines a PhD in Human Behavior with 25 years of experience leading organizational change. Jen’s background in the tech industry includes designing new experiences for customers, launching global initiatives, and building teams.

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