BOOK AWARD WINNER: A DEEPER TRUTH: THE NEW SCIENCE OF INNOVATION, HUMAN CHOICE AND SOCIETAL SCALE BEHAVIOR

Nonfiction Book Award Status:¬†Silver Author Name:¬†Tim Stroh Synopsis A Deeper Truth explains why 9 out of 10 new products fail, the neuroscience behind human choice, and how disruptive successes leverage the fundamental nature of human decision-making. While innovation is called out in the title, the book is really about human nature, why and how people […]