Book Award Winner: Brands Don’t Win: How Transcenders Change the Game
Nonfiction Book Award Status: GOLD Synopsis How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla as well as emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “Transcender” companies do NOT play the traditional brand game that every other company plays; […]