BOOK AWARD WINNER: CATCHY TITLE HERE: A MARKE-BUSI-LEADE-VATION BOOK

Nonfiction Book Award Status:¬†Silver Author Name: Chris Moriarity Synopsis Behavioral Economics is the intersection of psychology and consumer behavior. Like, why will people drive a BMW and never consider a Mercedes? Why Nike, but not ADIDAS? Why will people drive 50 miles or more for C- healthcare services, when they have access to A+ doctors […]