BOOK AWARD WINNER: THE INVISIBLE BRAND: MARKETING IN THE AGE OF AUTOMATION, BIG DATA, AND MACHINE LEARNING

Nonfiction Book Award Status: Gold Synopsis Artificial intelligence is already at work changing you. Digital technology has taken marketing to levels of sophistication virtually unimagined by previous generations. Savvy marketers with the right tools and data can pinpoint individual consumers, then deliver personalized messaging directly to them with maximum persuasive impact. The technology driving this […]