BOOK AWARD WINNER: WINNING DIGITAL CUSTOMERS: THE ANTIDOTE TO IRRELEVANCE
Nonfiction Book Award Status: GOLD Synopsis Customers today expect brands to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. But many great “legacy” brands are still struggling to get there and risk becoming increasingly irrelevant. Executives charged with leading any aspect of digital experiences at large companies face a lot of […]